Jill Evans grew up working at her grandparents' bakery, Evans' Bakery, whose success allowed Jill to go to culinary school. Upon returning after graduation, she is shocked to find that a new Mega-Mart has stolen all the customers, and as a result, Evans' Bakery has closed down! For the next 4 years, Jill decides to open her own bakery, Jill's Bakery (and other bakeries as the game progresses) in order to fight back and earn enough funds to reopen her grandparents' bakery.

Jill Evans grew up working at her grandparents' bakery, Evans' Bakery, whose success allowed Jill to go to culinary school. Upon returning after graduation, she is shocked to find that a new Mega-Mart has stolen all the customers, and as a result, Evans' Bakery has closed down! For the next 4 years, Jill decides to open her own bakery, Jill's Bakery (and other bakeries as the game progresses) in order to fight back and earn enough funds to reopen her grandparents' bakery.